Singapore, Feb 2011
Charles & Keith, the eponymous fashionable shoe brand from Singapore was launched in 1996 and since then captured the interest of industry insiders and the admiration of the fashion-conscious alike. Triumphing with its remarkable high street fashion shoes and accessories, Charles & Keith has won the hearts of many, placing itself as one of the most marketable fashion footwear brand in today’s international scene..
From its humble beginnings in 1996 at a 300 square feet store in Amara Shopping Centre Singapore, Charles & Keith has made significant growth, and to date, covers more than 200 stores across 26 countries including Bahrain, Brunei, China, Cyprus, Egypt, Estonia, India, Indonesia, Iran, Jordan, Kingdom of Saudi Arabia, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Myanmar, Oman, Pakistan, Philippines, Qatar, Singapore, Thailand, Turkey, United Arab Emirates and Vietnam. The worldwide uniformity of the brand is managed by the Charles & Keith International division, strategically guided by its successful franchise model.
Today, Charles & Keith decided to empower their logistics and warehousing process with WMS-Online provided by Boon Software in which the tedious process can be smoothen and their huge demands from customers can be fulfilled more efficiently.