Retail

Today’s retail industry is in the tipping point of transformation. The recent shutdown of the traditional brick and mortars in view of the coronavirus pandemic drove many shoppers globally to explore new shopping patterns and either switch or combine online and offline in their purchase habits. Retailers are pressured to match the lifestyle of today’s tech-savvy consumers with an omnichannel retail experience. The logistics and supply chain management in the retail sector is a critical enabler for brand owners and retailers to shift the industry into an offline-to-online (O2O) seamless retail offer.

Up total customer satisfaction in every orchestrated shopper experience.

In retail, the shopper’s experience is everything. Converting browsing to buying and customers to brand advocates becomes easier with Symphony OMSTM, DMSTM and MobilityTM products. The entire retail process from the placement of an order right up to last-mile doorstep delivery is now possible to optimise, in one integrated platform.

Symphony gives you the right data you need when you need it. The Symphony WMSTM accurately captures real-time data on receiving, put-away, transfer and picking to help improve response time, support planning and strategic decision-making on inventory changes and processes in your warehouse.

Human and machine-readable identification (Barcoding and RFID) and confirmation processes are the keys to speed up and meet time-sensitive orders. The Symphony Multi-Modal SolutionsTM range from RFIDTM, Barcode systemTM, Voice PickingTM, Smart GlassTM and MeasurementTM technologies allows for accurate, faster execution of warehouse activities.

Minimise human errors, optimise delivery routes by providing controllers and drivers with open lines of communication and reassigning drive jobs. The Symphony MobilityTM App provides real-time, direct communication between drivers and controllers throughout the delivery journey and enables operators to respond to on-ground changes real-time.

The industry is not yet ready to meet consumer expectations.

[01] Supply Chain Costs and Disruptors
Many brand owners and retailers are experiencing delivery delays and have acknowledged that poor decision-making has led to more expensive 3PL expenses. New regulatory practices, multi-modal shipping of goods and the demand for last-mile deliveries are compounding costs.
The growth of eCommerce pulled the volume of end-consumers into the logistics ecosystem. This has resulted in the need for a more robust warehousing and supply chain backend and huge gap for drivers. With a globally ageing population and many Boomers in the logistics industry about to enter retirement, the industry is expecting a manpower shortfall.
With new, longer and earlier shopping seasons, unprecedented weather conditions and disrupted economies, brand owners and retailers without a warehouse management system, or has one but is not integrating it with other facilities is missing the right information to identify retail opportunities and make products available for anticipated demands.
Speed, accuracy and visibility of all inventory, collection and delivery status are now a basic to effectively run retail logistics. This means manual tracking, people-led put-aways and picking practices, offline delivery routing and standard 2-week product delivery are now obsolete.

How has Symphony Optimised
Logistics for Every Enterprise?

Symphony Optimises Logistics for more than 1 Million Users Everyday

Know why it is their trusted logistics solutions provider.

TOLL Case Study

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Symphony WMS™ is the choice logistics technology of TOLL.

Symphony is used by more than 1 million users everyday....

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